SYNSAM
STORE CONCEPT
Ocean MediaTech provides Synsam with
- Instore digital concepts Aligned with overall market strategy
- Scalable and sustainable offer with both high impact and ROI in focus
- Close collaboration on evolving the store concepts
About Synsam
With more than 450 stores, Synsam Group is a leading player within the European personal optics
industry. As such the company is also the market leader in the Nordics.
In 2015 Synsam launched their transformation journey which involves a high paced expansion and
shift from pure optics to dynamic eye health offers. Furthermore it has also been about moving from
glasses to eye fashion, becoming a lifestyle brand.
The brief
Synsam would pioneer against retail trends by high expansion of physical stores, applying modern
and relevant store concepts. Focus lies on digital strategy, innovation and sustainability.
The task
Ocean MediaTech has been part of the transformation journey since the get go in 2015 and is entrusted with helping to build and manifest Synsam’s store strategy, taking responsibility for in store digital signage solutions, fully integrated with the store concepts.
MediaTech provides Synsam with
- Alignment and deliveries with overall market strategy
- Scalable and sustainable offer with both high impact and ROI in focus
- Close collaboration on evolving the store concepts
Our mission is to
- Increase footfall & revenue
- Create inspiration
- Increase sales
- Strenghten brand and in-store communication
- Enable new revenue streams
Our solutions
- Tailor-fitted offers to Synsam’s store concepts
- Baseline LCDs
- Strategically placed high impact window LEDs
- Integrated shelf screens
- Synced store aisle LED
- Inspiring LED-cubes
- Point of sales screens
- Media channel structure ready for external sales
- Print and digital solutions integrated